Brand
Wispu brand assets
Logos, colors and type for anyone writing or designing about Wispu. Download what you need and keep to the few rules below.
Logo
Three dots that grow: you, your agent and what grows when you work together. One color only: black on light, white on dark.
For avatars, favicons and app icons: the three dots in black on a citrine plate.
Colors
Ink is the person, Silver is the agent, Citrine is what worked. Citrine and Silver always take ink text.
- Ink
#0A0A0AText, black pieces and primary buttons - Canvas
#F7F7F8The site's background - Citrine
#E5FF5DWhat worked. One per piece - Silver
#8E9299Your agent: dots, cursors and labels
Type
Three families, each with one job.
- Anybody 700 · width 112Headlines, wide and bigOne idea, seven formats
- GeistText and interfaceYour agent prepares. You decide what goes out.
- Geist MonoNumbers and labels18 posts · 9 channels · 7 formats
Usage
Do
- Use the black logo on light backgrounds and the white logo on dark ones.
- Leave clear space around the logo at least as wide as its largest dot.
- Set ink text on citrine and on silver.
Don't
- Recolor, stretch or reorder the dots.
- Put white text on citrine or silver.
- Retype the wordmark in a font.
Press and partnerships
Need another format or have a question about using the brand? Write to us. team@wispu.app